Ethical Branding
is not just a buzzword

It is a conscious decision to stand in integrity and treat both oneself and others with honesty and respect.

– Nathalie Alburjas

Hola, I am Nathalie

With over 15 years of experience in brand building, design, and transformational coaching, I combine my creative, strategic, and interpersonal skills to help mission-driven entrepreneurs uncover their business values, amplify their message, and expand their reach and impact.

Curious to know more?
Let's connect over a virtual coffee and discuss all things brand, business, and ethics.

Fits illustration with the words BRND PWR

With a great brand comes great responsibility!

Branding is profoundly influential. It has the power to shape perceptions and evoke emotions, influencing how we perceive a service, cause, persona, or business. It can tap into unmet needs, persuade, and captivate.

Big corporations understand this all too well. That's why they invest millions of dollars to manipulate us into buying products and services we often don't even need.

Unfortunately, many small conscious businesses and entrepreneurs overlook the potential of branding, missing out on its power to help their business thrive. And that really gets to me! 🤯

Dare to dream of a world where changemakers, like yourself, use branding as a catalyst for transforming the status quo, inspiring innovation, and promoting healing. It would be an extraordinary place, and that's exactly what I like to call Ethical Branding! And that's where you come in! 🫵🏼

I believe true success comes from empowering one another. I invite you to join me in embracing the power of ethical branding. Let's show that successful businesses don't have to rely on exploitation or manipulation.

I work with

Entrepreneurs committed to positive change.
Coaches, therapists, yoga instructors, creatives, visionaries.


Conscious business working towards the greater good.
Mission-led businesses, sustainable/eco-friendly brands and wellbeing studios.

A brand
isn't built overnight.

It takes plenty of patience, grit, exploration and collaboration.

Creating an ethical brand involves more than just the visual elements like logos, colors, and fonts, or designing an impressive website and social media templates—although these are important too!

At the heart of the branding process is developing a heartfelt strategy that captures your core message and brand essence. Once this foundation is established, everything else will seamlessly fall into place.

You play a pivotal role in this journey. I meet you where you are in your business and brand development, whether you're just starting out, midway through, or already have an established brand.

Our collaboration will be marked by exploration, co-creation, and teamwork. Expect one-on-one video calls, detailed questionnaires, moodboard creation, and intensive design work. Together, we'll bring your brand to life.

Ways of working with me

Tell me where your business is and I'll tell you what your brand needs.

Whether you're starting a brand from scratch, revamping an existing one, or fine-tuning a DYI design you already have! I've got you covered! Check out all my services 👇🏼

Taking brands from invisible
to outstanding

As an ethical brand specialist, I wear many hats, including those of a creative thinker, strategist, planner, team-builder, and mentor. I've successfully managed a myriad of assignments and responsibilities, going from drafting core messages to bringing visuals to life, and overseeing the completion of projects in both print and digital formats.

Over the past three years, my focus has shifted towards understanding the essence of building a brand from its foundations (vision, values, mission, niche, etc.) – moving beyond the logo and colours. I have poured my expertise into helping vision-led entrepreneurs define their core messages and visual brands so they can reach further and make an impact.

Big NO to fake it until you make it. I am an advocate of all things ethical, for keeping it honest, clear, and genuine.

A peek into my world

In 2009, during the credit crunch, I took a leap of faith and left my stable Creative Designer job at an agency in London to set up independently. Why? Well, I needed to work for forward-thinking, honest people, and create meaningful work that helps change the world for the better.

Throughout my professional career, I've had the opportunity to collaborate with various clients, teams, and design agencies, both big and small—mostly remotely.

I work mostly from home with my dog Archie (as Head of Play Time), and no, I do not work in my pyjamas. I prefer my yogalates gear, ready to fit short workouts and meditations between computer time 🧘🏻‍♀️

🌍 I am Venezuelan-born and London career-shaped. Have lived in five countries and three continents, and now happily settled in sunny Alicante, Spain! 💃🏻

What I believe

🫶🏼 I believe that building meaningful relationships is the key to truly thriving in life.

💫 I believe that curiosity and inspiration are the sparks for change and innovation.

😇 I believe that honesty and transparency are the foundation of a life worth living.

🎨 I believe that we are all creative. I don't have all the answers.

  • ❝I'm happy with my brand's look and feel, and that, it's now clearer to me what I do and who I'm here to help.❞

    BASTIAN GUGGER
    Breakup Recovery Coach
    @bastiangugger

  • Jose Arteaga Mayoy Cacao

    ❝Nathalie's creativity and guidance brought the fresh perspective we finally needed to bring our brand to life❞


    JOSE ARTEAGA,
    Bean to Bar Chocolate-maker
    @mayoycacao

  • Nohelia Rambla GoodFind

    ❝Nathalie understands business needs and has the practical, creative thinking to turn your idea into reality.❞

    NOHELIA RAMBAL,
    GoodFind Founder
    @goodfind_io

  • Vix Anderton Productivity Coach

    ❝Nathalie's brand building process helped me to deeply connect with my purpose as a coach❞


    VIX ANDERTON,
    Productivity Coach
    @vix_anderton

  • ❝ Nathalie's guidance turned my brand dream into reality, saving me time, money, and regrets. So grateful for her support. ❞


    NATALIA GONZALEZ
    Eco-friendly candle-maker
    @akasharituals

  • ❝ Nathalie's creative process enabled me to become the entrepreneur I'd only imagined, and build a brand that truly reflects what I love doing. ❞


    Ana Maia
    Pocast & Mindfulness
    @movementismyconstant

  • ❝Nathalie is my go-to designer. She listens, takes feedback onboard, and collaborates to create high-quality work that meets my needs❞

    STEPHANIE AITKEN
    Women’s Coach I Trainer I Consultant
    LinkedIn

  • ❝ Nathalie helped me gain clarity, bringing my brand to life and in a way that feels authentic to me ❞


    ISIK TLABLAR
    Intuitive Coach & Breathwork Facilitator
    @isiktlabar