Ethical brand strategy & website design for brave founders and solopreneurs
Done-for-you Squarespace website design. Grounded in ethical brand strategy. Built to last and be as purposeful as the work you do and the impact you're here to make.
Ready to have a website you’re finally proud to share?
Mayoy Cacao — branding and design for award-winning, bean-to-bar chocolate makers.
Villa Toti – branding for boutique hotel in Colombia
Movement Is My Constant — Branding and social media templates for a mindfulness podcast.
Website Design Services
-
Story-driven Website Design
A custom Squarespace website built around strategy and clear messaging — so your story, impact and offer are reflected in the words, structure and design of every page.
Starts at €5,000
-
Website Refresh
Already have a website that feels a bit stuck in the past? We'll refresh the design, sharpen the messaging and bring the whole thing up to the level your business is at now.
Starts at €1,000
Meet Ethical Brand Strategist & Designer, Nathalie Alburjas.
18+ years turning brand chaos into clarity and connection.
Hola, I’m Nathalie,
If you hesitate to send people to your site because it no longer represents you. Or the thought of building a new one leaves you overwhelmed by all the tech options. You're in the right place.
Whatever stage you're at, I'm here to help you get clear on your positioning, visual identity (if you need one), then build you a website that actually feels like you.
By the end of the process, you'll have brand clarity and know how to update the site yourself.
I believe ethics and integrity are the best strategy for success.
No marketing manipulation.
No FOMO gimmicks. No fake it until you make it. Just clarity, honesty, and growth you can trust.
MY APPROACH
Branding Services
-
Brand Identity
A two-stage process for clear brand direction and a timeless visual identity that reflects you and your business.
Starts at €1,000
-
Message Blueprint
We uncover the words behind your positioning, value and impact—then shape them into a practical Message Blueprint you can apply across your website, offers and content.
€1,600
-
![Andrea Krisko architect and interiorist]()
❝Nathalie instantly got my vision and brought real clarity to my message and business.❞
Andrea Krisko | Architect & Interior Design
The Intuitive Spaces -
![Somatic coach, Vix Anderton, looking friendly at the camera]()
❝Nathalie's brand building process helped me to deeply connect with my purpose as a coach❞
Vix Anderton | Somatic Coach
vixanderton.com -
![Chocolate-maker, holding cacao tray, smiles looking at camera]()
❝Nathalie's creativity and guidance brought the fresh perspective we finally needed to bring our brand to life❞
Jose Arteaga | Chocolate-maker
Mayoy Cacao -
![Mindfulness facilitator and Podcast Host, Ana Maia smiling at the camera]()
❝ Nathalie's creative process enabled me to become the entrepreneur I'd only imagined, and build a brand that truly reflects what I love doing. ❞
Ana Maia
Podcast & Mindfulness
Frequently asked questions
-
Ethical brand strategy and done-for-you Squarespace website design — for founders and solopreneurs who've outgrown their current site (or never quite got it right in the first place).
I'm Nathalie Alburjas, the brand strategist and designer behind Utterly Create, and I bring positioning, messaging, visual design and the Squarespace build together, so your brand and website actually feel like the business you've built.
-
It means creating brands and websites that help people make informed decisions rather than pushing them into one.
I do not use false urgency, FOMO tactics, manipulative messaging or exaggerated promises. Instead, we focus on clear communication, honest positioning and design that helps the right people understand your work, trust your approach and decide whether it is right for them.
-
I work with founders, wellness practitioners and ethical businesses who are already clear on what they do. You've got your business foundations in place — you're not starting from scratch — and you're ready to level up your positioning, voice and online presence.
I work in English and Spanish, remotely from Spain, with clients across Europe, the UK, Canada, the US and Asia.
-
Yes. I specialise in Squarespace because it allows me to create strategic, custom websites that are straightforward for clients to manage after launch.
If your project needs a platform outside Squarespace, I can still support the brand strategy, messaging and visual design, then work alongside your preferred developer for the build.
If you already have a website that needs more clarity, cohesion or a stronger visual direction—not a complete rebuild—you may be a good fit for a Website Refresh.
-
Yes. I offer staged monthly payment plans, so the investment does not need to land as one large upfront payment.
We will agree the schedule before the project begins, based on the scope and timeline of the work.
-
Yes. If you do not need a full brand, messaging or website project, you can book a Brand Strategy Power Hour for focused guidance on your positioning, message, offer or website direction.
I also offer Design Support for practical work such as Canva templates, social assets, website tweaks, PDF guides and print materials. For this an existing brand or design style needs to be in place.
-
Book a short intro call and we’ll talk through your business, what is currently not working and what you need next.
I’ll be honest about whether I am the right person to help, which service would be the best fit and whether the timing and scope make sense. No sales pressure—just a real conversation to help you make a clear decision.