Brand positioning, identity and design for ethical businesses
Collaborative brand positioning and done-for-you visual identity design. The result: a timeless brand that feels unmistakably yours and connects with the right crowd. So, no more hiding behind diluted branding.
My Brand Identity process is offered as a two-stage plan, which includes brand strategy and design:
Stage 1: Brand Positioning, from €1,000
Stage 2: Brand Visuals, from €1,600
(Monthly payment plans available)
Don’t need a visual brand?
Check out my additional services:
Brand strategy power-hour
Design support
Need help just with words?
Message Blueprint is the process for you.
STAGE 1
Brand Positioning
€1,000
Before you need a logo, you need to know what your brand feels like.
This stage is where we get underneath the surface of your business and define the personality, positioning, tone and visual direction that will guide everything you create.
We'll turn your brand strategy into a clear look & feel moodboard — something you can use as a practical reference when creating your own content and visuals, or as the foundation for a full custom brand identity.
THE RESULT
A clear visual direction for your brand — so you stop second-guessing every colour, image, font and design decision.
What Brand Positioning includes:
In-depth brand + biz review call
Brand positioning tasks
A deep dive session to explore and fine tune
Your positioning doc and look + feel moodboard
STAGE 2
Brand Visuals
Starts at €1,600
Now we take your Brand Positioning and make it real.
Your brand identity brings your strategy and visual direction together into a cohesive system you can actually use.
The goal isn't to make your business look "pretty." It's to create a visual identity that is recognisable, purposeful and easy to use consistently — without you having to reinvent your brand every time you create something.
Brand Visuals builds directly on stage 1, so you'll need to complete that stage first (or bring an equivalent existing brand direction) before we begin.
THE RESULT
A distinctive brand identity that gives your business a consistent visual presence wherever people encounter you.
What Brand Visuals include:
Logotype + icon — 2 concepts, 2 revision rounds
Brand stylesheet — colour palette, typography and curated imagery
Two brand applications — such as a social media template or homepage concept
Logo master files — ready for print and digital use
Mayoy Cacao — branding and design for award-winning, bean-to-bar chocolate makers.
Villa Toti – branding for boutique hotel in Colombia
Movement Is My Constant — Branding and social media templates for a mindfulness podcast.
Brand Strategy
POWER HOUR
€200 per session
Sometimes you don't need someone to do it for you. You just need someone who can look at the bigger picture, ask the right questions and tell you what isn't working.
This is a focused one-hour strategy session to help you untangle your thinking and work out what to do next.
You'll leave with clearer thinking, practical next steps and a better idea of where to focus your energy.
DURING A SESSION WE CAN EXPLORE:
Your messaging, your offers, website structure, brand positioning or anything else you're currently stuck on.
Design Support
€50 per hour
For those smaller, more specific design jobs where you need an experienced designer rather than another branding process.
PERFECT FOR:
Social media graphics and templates
Design refinements across platforms
Tweaks and improvements to your existing Canva files
Website design refinements
Print materials or one-off assets, such as a PDF guide or event graphic
Not Sure Where to Start?
If your website, visuals or overall brand aren't doing your business justice, let's take a look at where you are now and work out what actually needs fixing — and what doesn't.
No hard sell. No pressure. Just a conversation about what's going on and the clearest next step from here.