Website Refresh for ethical businesses ready to elevate their current site
Get strategic improvements to your site’s messaging, structure and design, without a full rebuild or deep messaging process. The result: a website that supports the quality of your work, rather than diluting it.
A Website Refresh is not about starting again. It’s about keeping what works and improving what doesn’t.
That could mean clearing up a cluttered homepage, improving the flow of a sales page, bringing your visuals in line with the level of your work, or making it easier for visitors to understand what you do and what to do next.
Every refresh is tailored to your website, business and goals. Before we begin, we agree on the scope, so you know exactly which pages and improvements are included.
For Squarespace sites, I make the agreed changes for you. For WordPress, Wix and other platforms, I provide a clear, practical roadmap for you or your developer to implement.
If you are starting from scratch, your message needs a deeper rethink, or your whole website has been outgrown, Story-Driven Squarespace Website Design is likely the better fit.
What a site Refresh makes possible: You stop letting your site dilute your work — and start letting it support it.
C2 Caring Together
From a messy, hard‑to‑navigate site to a clearer, friendlier experience people actually enjoy using. Their refreshed WordPress site now reflects the care and clarity at the heart of their work.
Rebalance Retreat
Janet was unsure about her retreat page and worried it wasn’t landing. We reshaped the flow and message — and she went from cancelling her retreat to fully booked.
Yashi Shrivastava
Yashi went from having a site that didn’t reflect her to one that finally matches her vision.
Frequently asked questions
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A Website Refresh is for you if your current site mostly works but no longer feels clear, polished or aligned with the level of your work.
It is ideal when you want to improve a homepage, sales page or small number of core pages—without rebuilding your whole website from scratch.
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Every refresh is tailored, but we might improve your messaging, page structure, calls to action, layout, visual hierarchy, typography, imagery, navigation or overall user journey.
Before we begin, we agree on the scope together, so you know exactly which pages and improvements are included.
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No. A Website Refresh is focused work on the parts of your existing site that need attention. We keep what is working and improve what is not.
If you are starting from scratch, your offer or message needs a deeper rethink, or your whole website has been outgrown, Story-Driven Squarespace Website Design is likely the better fit.
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Yes. I can review websites built on Squarespace, WordPress, Wix and other DIY platforms.
For Squarespace sites, I make the agreed updates for you. For other platforms, I provide a clear, practical roadmap that you or your developer can implement with confidence.
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The number of pages depends on what will make the most useful difference to your website.
Some refreshes focus on one key page, such as your homepage or a sales page. Others cover a small set of core pages. Your proposal will clearly outline the agreed pages, priorities and investment before we begin.
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Most Website Refresh projects take between one week and one month.
The exact timeline depends on the number of pages, the level of change needed and how quickly you can provide feedback or content. Once we have discussed your needs, I will include a clear timeline in your proposal.
A Website Refresh is more focused and lighter than a complete website project—but never rushed or one-size-fits-all.
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Not necessarily. I will review your existing messaging and help you identify what needs to be clearer, stronger or more useful.
You may need to provide updated business details, images or final copy where needed. If you need deeper clarity around your message before we refresh the site, you can explore the Message Blueprint. Copywriting support can also be discussed as part of your project scope.
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Yes. Website Refresh projects start from €1,000, and payment plans can be agreed before the project begins.
Your project start date is confirmed once the agreed first payment has been received. Your payment schedule will be clearly included in your proposal and contract.
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Book a short intro call and we’ll talk through your business, what is currently not working and what you need next.
I’ll be honest about whether I am the right person to help, which service would be the best fit and whether the timing and scope make sense. No sales pressure—just a real conversation to help you make a clear decision.
How to get started
1. Book a free intro call
Schedule a short call so we can chat about your business, your needs, and whether this service (and working together) feels like the right fit. It’s not a sales call — just space to explore.
2. Receive your initial proposal
If it’s a yes on both sides, I’ll send a clear proposal with the scope, timeline, and pricing.
3. Make your initial payment & start
Once you give the green light and make the first payment, we’ll lock in your start date and start bringing your new website to life.