Website design and branding for LaBriece Oschner
A clearer online home for an internationally recognised Pilates educator raising standards in her field.
PROJECT DETAILS
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LaBriece Oschner, Pilates and Movement Educator
Location: Switzerland
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Brand strategy: Message Blueprint
Brand identity: Visual identity
Website: Story-driven website, strategy, sitemap, content structure, and Squarespace design and build
Copywriting: Full website copy
About LaBriece’s project
LaBriece Oschner is an internationally recognised Pilates and movement educator. Through her workshops, programmes and teacher education, she helps teachers, studio owners, athletes and coaches deepen their knowledge, build confidence and raise the standard of their work.
Her previous WordPress site no longer reflected the quality, personality or breadth of her work. It was also difficult for LaBriece to manage herself, making even straightforward updates time-consuming.
She needed more than a visual refresh. She needed an online home that could communicate the depth of her expertise, make her offerings easier to understand and give her the flexibility to manage the site as her work evolved.
Uncovering the story before designing the site
We started with a Message Blueprint to clarify LaBriece’s positioning, audience and voice before making decisions about the website’s structure, design or copy.
From there, we developed a warm, vibrant brand identity that reflects both the depth of her expertise and the energising, human quality of her teaching.
That strategic foundation shaped the sitemap, website copy and overall journey through the site. Rather than simply moving her existing content onto a new platform, we created a clearer path through her work so visitors could understand what she offers, who it’s for and where to start.
LaBriece Brand Identity – Logotype
LaBriece Brand Identity – Submark
LaBriece Brand Identity: Colour palette
The result
A brand and website that better reflect LaBriece’s expertise and the standard she brings to her field.
The new Squarespace website brings her workshops, programmes and teacher education together in a clearer structure. The messaging gives visitors a stronger sense of LaBriece’s expertise, personality and approach, while making her different offerings easier to explore.
Moving to Squarespace also gives LaBriece more control over her online presence. She can make updates herself as her offerings evolve, without every change becoming a bigger task.
It’s a clearer digital home for an established educator whose business had outgrown its previous website — and a foundation for what comes next.
“Nathalie translated my brand’s values and educational vision into a clear and engaging digital experience. Her creativity, attention to detail, and thoughtful approach make her an outstanding partner and a joy to work with.”
– LaBriece Oschner | Pilates & Movement Educator